Mad Rush Collective
Built for velocity. Fueled by community. No chills, just RUSH.
We’re a Lagos-born, globally wired studio crafting kinetic streetwear with encrypted experiences, tactile fabrics, and limited-run drip that mirrors movement.
120K+
Drops shipped
85 countries
Rush community
24H
Avg. fulfilment
Drop 07 dossier
“When the city doesn’t sleep, neither do our ideas.”
— Creative Director, MAD RUSH
From underground signal to kinetic house.
MAD RUSH started as a rogue run of tees at midnight pop-ups. We layered reflective foils by hand, shipped packages from bike messengers, and laced each order with hand-written hype notes.
Today, we operate a distributed design lab that merges tactile craft with digital rituals—3D draping, encrypted checkout motions, scent-enhanced packaging, and verified provenance for every drop.
Voltage Design Lab
Matte textures, reflective seams, limited-run pigment baths. Engineered chaos you can wear.
Trust Over Hype
Encrypted checkout, lightning-fast logistics and human support that actually responds.
Community Pulse
Drops co-created with stylists, dancers, riders, coders—the people moving culture forward.
Mission brief
Empower the rush.
We build frictionless retail and high-energy garments for people who move fast. Every interaction—from tap-to-cart animations to the scent inside the mailer—should feel like a performance.
Glitch timeline
2019
Prototype Days
Garage screen prints, pop-up raves, and a handful of midnight orders.
2021
Kinetic Chaos
First “Rush Lab” capsule sells out in 3 minutes. International shipping goes live.
2024
Hyper Rush Era
Integrated fit tech, encrypted cart flows, sensory packaging, and a global crew.
Innovation loops
Rapid prototyping, community-sourced samples, and sensory packaging cues.
Obsessive passion
Every seam, CTA, and soundtrack is tuned for emotional velocity.
Radical authenticity
We don’t chase trends—we scale subcultures with transparency.